There’s no denying that word-of-mouth and local advertisements are still the best marketing approaches! Indeed these two are great ways to attract customers in your area, but the online search can be equally impactful, if not more. In fact, it has been observed that almost 95% of internet users search for local businesses and services online. You may miss out on traffic and customers if your small business still requires an SEO strategy. Frankly, it would be best if you had local SEO here; to retain in business and flourish consequently. Well, if you are relatively new to local SEO, here’s a guide; let’s jump right in!
What is Local SEO?
We know that Search Engine Optimization (SEO) is an array of tactics and approaches to improve a website’s ranking in search engine results. Likewise, SEO established in a specific geographic area is known as local SEO, which obliges increasing your business’s visibility to potential customers based on location. Such localized marketing tactics are one of the best ways to get your business in front of the right people in your area. Local SEO (Search Engine Optimization) enhances local businesses’ visibility on search engines, particularly for those with a physical presence.
The need for Local SEO
Matter of fact, doing business and driving traffic is all about getting the word out; what say? While regular SEO is one way to do that, local SEO is something obligatory if you want your business to stay relevant. In a nutshell, local SEO is essential for smaller businesses that perform on regional and not national and international levels.
The SEO Strategy for Local Business
Google your business and your rivals
It would be best to determine your online presence to increase your business status. Look up the keywords you want to rank for on Google; this way you’ll see where you and other businesses that employ those keywords appear in search results.
Request Google reviews from existing clients
Contacting your target audience online while promoting a small business is essential. Make sure every consumer, whether they are online or in person, understands how valuable their feedback is.
Recognize geo-specific keywords
Of course, using geo-specific keywords is one of the best local SEO strategies. Recognize some terms that summarize what your business offers and research the keywords your competitors target primarily. Thus, use the relevant geo-specific keywords by adding your location with them.
Also, you must follow the steps mentioned below to ensure that your business is optimized for “Google My Business.”
- Make a “Google My Business” page and confirm it.
- Use your account’s Google Posts.
- Encourage your clients to leave online reviews.
- Authentically respond to reviews and include your location.
Always remember that by adhering to local SEO best practices, businesses can increase organic traffic and eventually gain customers and, thus, generate revenue. Needless to say, if your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area.